The Findable Page

Design guide · RenCommerce page builder

The Findable Page

What every store page needs so search engines can rank it, AI assistants can quote it, ads can land on it, and a shared link looks right — and a real before and after that took a home page from 33% to 92%. Written for the design team; every rule here is one the page builder now measures as you edit.

Why
The example
Before and after
Page order
Search (SEO)
AI answers (AEO)
Ads (SEM)
Sharing
The look
Checklist
Platform notes

Four readers, one page

Every page is read by four audiences besides the shopper, and each one reads differently:

Search engines (Google, Bing) read the headings, the search title and description, the words on pictures' descriptions and the links, then decide what the page is about.
AI answer engines (ChatGPT, Google's AI answers, Perplexity) look for a short, direct answer they can quote, question-shaped headings, and FAQ answers. They quote you word for word — so every fact must be true.
Ads send a visitor who typed a phrase. The page must say that phrase back to them and show the next step without scrolling.
Social apps (WhatsApp, Facebook, iMessage) show a picture, a title and a line of text when a link is shared.

Beautiful and findable are not in tension. The glass, minimal, bento look below passes every one of these checks; it just has to be built with them in mind.

The example: My Awesome Store's home page

The home page published on 24 September 2026, scored by the page builder's Easy to find check. The check is measured by the platform from what the page actually holds — it is not the AI grading its own work.

Easy to find10 of 11 · 91%

Search engines

✓One main heading"Furniture made to be lived with"

✓Search title length58 characters as shown, including "| My Awesome Store"

✓Search description length148 characters

–Every picture describedNo pictures on this page yet

✓Links into the store14 links on to rooms and aisles

AI answers

✓A direct answer near the topBlock 2 opens with one quotable sentence

✓Headings people would ask"Where should I start shopping?"

✓FAQ on the page8 published answers, sent as FAQ schema

Ads

–Searched phrase in title, heading, descriptionNo target phrase set — see the SEM section

✓A button in the first screen"Shop by room"

✓Quick to draw on a phone4 frosted layers — the most we allow

Sharing

!Share pictureMissing — a shared link shows the store default or nothing

✓Share title and descriptionBoth present

The previous version of this page was replaced when the new one was published, so it cannot be scored side by side. City Furnishings, below, can.

Before and after: City Furnishings

City Furnishings' home page was scored before and after a redesign with the page builder's ✨ Design this page on 24 September 2026. Same store, same products, same check.

Before

33%

4 of 12 checks

After

92%

11 of 12 checks

What changed

Check	Before	After
Blocks, top to bottom	sale banner · hero · four columns · text · button	hero · answer text · bento of five rooms · sale banner · text · FAQ
Search title	! none — the site showed "Home \| City Furnishings"	✓ "Living Room, Bedroom, Home Office & More" — 59 characters as shown
Search description	! none	✓ 142 characters, names the rooms
Pictures described	! 1 icon, no description	✓ 3 product photos, each described (e.g. "Pittson three-piece power reclining sectional sofa in grey fabric")
Direct answer near the top	! "This is the home page / Your story here…"	✓ "City Furnishings gathers sofas, loveseats, beds, kids, outdoor and office furniture in one place…"
Question heading	! none	✓ "Where should I start?" with its answer under it
FAQ on the page	! none	✓ "Delivery questions", sent as FAQ schema
Next step in the first block	! the page opened with a sale banner	✓ the hero's "Shop now" is first
Links into the store	✓ 2, both to /shop	✓ 9 — each room, the rooms page and the shop
Share picture and words	! none	✓ a product photo, the title and the description
Quick to draw on a phone	✓ no glass	! 6 frosted layers — the one failed check

Why each change matters

A written search title and description replace "Home" and a random sentence in Google's result with words that say what the store sells — the difference between a result people skip and one they click.
An answer paragraph and a question heading give AI assistants the sentence they quote when someone asks "what does City Furnishings sell?" Before, the only candidate was "Your story here…".
The bento of five rooms turned two links to one page into nine links to every room — search engines learn what the store holds, shoppers get one tap to the room they came for.
Described photos are readable by search engines and screen readers; the undescribed icon was invisible to both.
The FAQ block sends the store's delivery answers as structured data, which search results and assistants can show directly.
The hero first puts the main heading and the next step in the first screen — what an ad visitor needs. The sale banner still shows, just below it.
A share picture makes a WhatsApp or Facebook link show a sofa, not a blank card.

How it was done

In the page builder, the placeholder four-column block and the extra button were removed and the page saved.
Pressed ✨ Design this page (a short brief and a search phrase are optional) and reviewed the proposal: each block marked yours or new, with the reason for it and the Easy to find score.
Apply to the canvas → Save → Publish. One AI call: about 12,000 tokens, a few cents.

How to finish it — what the score does not see

A 92% page can still read as unfinished. The check measures what search engines and assistants can read; these need a person's eye:

Placeholder words went live. The hero still says "Beautiful furniture for real life" over the word "Subheading", and a block near the end still reads "This is the home page / Your story here…". The design tool keeps the store's own words exactly — so placeholders must be cleared before pressing it. Fix: write the hero's words, delete the placeholder block.
Too much glass. Hero, answer text, placeholder text, FAQ and the bento add up to six frosted layers. Deleting the placeholder block and turning glass off on the hero brings it to four.
Pictures that do not match their tile. The Bedroom tile shows a patterned rug and Home Office a floor lamp. Each tile's picture should show what its words promise — a bed, a desk.
Labels that say nothing. The tiles are labelled "Room one" to "Room five". A label should add information ("Bestsellers", "New in") or be left empty.
A sentence shared with another store. The answer paragraph is nearly word for word the one on My Awesome Store's home page, and "fair value" is not something City Furnishings says about itself. Search engines treat repeated text across sites as duplicate content, and each store should sound like itself — rewrite it in the store's own voice.

The page order that works

Most store pages — home, room, campaign, landing — read best in this order. Not every page needs every block, but the first two positions matter most: they are what a search result, an AI answer and an ad visitor see first.

The first two blocks do most of the work: the hero carries the page's only main heading and the next step; the text block gives the answer an assistant will quote.

Search engines (SEO)

One main heading, and it is the Hero's

Why: The main heading (H1) tells a search engine what the page is about. Two of them split that signal; none leaves it guessing.
Do: Start the page with a Hero block and give it a heading. Every other heading on the page is a section heading (H2) or smaller (H3).
Avoid: Opening with a Carousel: its slide titles are H2, so the page ends up with no main heading. A second Hero. Typing an H1 inside a Text block.

A search title that fits

Why: Results cut titles at about 60 characters. Everything after the cut is invisible.
Do: Lead with what the page sells, in the words people search. Leave the store name out — the site adds " | Store name" by itself, and the counter in the builder already includes it. Aim for 25–42 characters of your own.
Example: Sofas, Beds, Outdoor & Office Furniture | My Awesome Store
58 / 60 as shown

A search description that answers "why click?"

Why: Without one, search engines pick a random sentence from the page. Results show about 155 characters.
Do: 70–155 characters: what the page is, for whom, and one reason to click. Write it as a sentence, not a keyword list.
Example: Sofas, loveseats, beds, kids, outdoor and office furniture in one place — comfort first, fair value. Shop room by room and find the piece that fits.
148 / 155

Describe every picture

Why: Search engines and screen readers cannot see a picture; they read its description (alt text). An undescribed picture is empty space to them.
Do: Say what is in it, plainly: "Tan leather three-seat sofa in a sunlit living room". Every Image block, Columns picture and Bento tile has a "Picture description" field.
Avoid: File names, "image of", or a string of keywords.

Link on into the store

Why: Links tell search engines what else the store holds and keep visitors moving.
Do: At least two links to rooms, aisles, collections or products, with link words that name the destination: Living Room, Beds and storage.
Avoid: "Click here" and "Learn more" as the whole link text.

Put words in text, not in pictures

Why: A banner with "Black Friday — 30% off" painted into the image says nothing to search engines, AI assistants or screen readers. The builder cannot measure this one — it is on the designer.
Do: Use a clean photo and put the words in the slide or hero heading, or at least repeat them in the picture description.

AI answers (AEO)

A direct answer near the top

Why: When someone asks an assistant "what does this store sell?", it looks for one or two sentences it can lift whole.
Do: In the first three blocks, a Text block whose first paragraph is 40–320 characters and answers who, what and where in plain words.
Example: This is the home of My Awesome Store: sofas, loveseats, beds, kids, outdoor and office furniture gathered in one place, chosen for comfort and fair value.

Headings phrased as questions

Why: People ask assistants questions. A heading that matches the question, with the answer right under it, is the easiest thing for an assistant to quote.
Do: At least one section heading written as the shopper would ask it — "Where should I start shopping?", "How long does delivery take?" — followed by a one-to-three sentence answer.

The FAQ on the page

Why: A page with an FAQ block also sends its answers as FAQ schema — a machine-readable list search engines and assistants can show directly.
Do: Add the FAQ block near the end. The answers come from Content → FAQ and must be published there; the block can show one category.

Only true facts

Why: Assistants quote pages word for word and customers hold stores to what they read. A stale offer becomes a quoted promise.
Do: Every price, discount, delivery time, warranty and financing term on the page must be current and match the store's policy. Take expired offers down the day they end.

Ads (SEM)

Say the searched phrase back

Why: Ad platforms score a landing page on whether it matches what was searched; visitors leave when it does not.
Do: Pick one phrase per landing page (e.g. leather sofas phoenix) and enter it in the builder's "Search phrase this page is for". Use it naturally in the search title, the Hero heading and the search description — the check wants the whole words in all three.

The next step in the first screen

Do: The first block has a button or link to the most relevant next page — a room, a collection, the sale.

Fast on a phone

Why: Ad quality scores and search both count page speed, and most visitors are on phones.
Do: At most four frosted glass layers per page (a Bento grid counts as one per four tiles). Upload pictures through the builder — they are resized for each screen automatically.
Avoid: Pasting huge pictures by URL, autoplay video at the top, and HTML embeds that load other sites.

A share picture, title and description

Do: Every page gets its own share picture in SEO & sharing: 1200×630 pixels, the product or room clearly visible, little or no text. The search title and description double as the share card's words — the builder shows a preview of both.
Example: My Awesome Store's home page is missing only this — its one failed check.

The look: glass, minimal, bento

The style and the rules above fit together when these limits are kept:

Minimal: 4–7 blocks, one idea per block, short words, generous space. No repeated sections.
Bento grid: 3–6 tiles, one anchor (Large 2×2 or Wide 2×1) and smaller tiles around it. Eyebrow 1–3 words, heading under six words, one short sentence or none. Every tile links somewhere real. On a phone the tiles stack in the order you set, so put the most important first.
Glass: the Bento grid plus at most two other blocks — City Furnishings went to six layers and lost the one check it failed. Never on product grids. Glass needs colour behind it — the bento's brand light or a picture — or it reads as a pale box.
Contrast: words must read on the glass. Visitors who turn transparency off in their device settings see plain cards automatically.

Before you publish

No builder placeholder words anywhere: "Subheading", "Column one", "A sentence or two", "Your story here…" — clear them before pressing ✨ Design this page.
The page opens with a Hero whose heading is the only main heading.
The Hero has a button to the most relevant next page.
A Text block in the first three gives a direct 1–2 sentence answer, then a question heading.
Search title: your words only, 🔎 counter at 60 or under.
Search description: 70–155 characters, a reason to click.
Share picture set, 1200×630.
Every picture has a description; no important words only inside a picture.
At least two links into rooms, aisles, collections or products, with descriptive words.
FAQ block near the end, with published answers behind it.
For an ad landing page: the search phrase set, and in title, heading and description.
No more than four frosted layers — a frosted hero and every frosted text block count.
Every picture shows what its words promise (a Bedroom tile shows a bed).
Small labels above headings add information, or are empty — never "Room one, Room two".
The words are this store's own — not copied from another store's page.
Every price, offer and promise on the page is true today.
The 🔎 score in the builder's toolbar is green, and each remaining "!" is a deliberate choice.

Platform notes for the team

Where	What to know
Content → Pages → a page	Click an empty part of the canvas (or the 🔎 score) for SEO & sharing and the live Easy to find checklist.
✨ Design this page	Proposes a layout in this style from a brief, keeping your words and pictures exactly — including placeholders, so clear those first. Nothing is saved until Save and nothing is live until Publish. Review every fact it writes, every picture it picks and every label.
Marketing → SEO	The site name added after every search title, and the store's default description and share picture.
The home page at /	Known gap, being fixed: the store's front door uses the site name and the default description from Marketing → SEO, not the home page's own search fields or FAQ schema. Until the fix ships, copy the home page's search description into Marketing → SEO's default description.
Publishing	Publishing replaces the live page and the previous version is not kept yet. Before a big redesign, take screenshots or duplicate the page.

Words used in this guide

SEO	Search engine optimisation — being understood and ranked by Google and Bing.
AEO	Answer engine optimisation — being quoted correctly by AI assistants.
SEM	Search engine marketing — paid ads that land visitors on a page.
H1 / H2 / H3	Main heading, section heading, sub-heading.
Alt text	The picture description read by search engines and screen readers.
Schema	Machine-readable facts sent with the page (here: the FAQ answers).